![]() ![]() “Because the purpose of the books was to help kids tie the pictures in with the words. “He wanted very simple, schematic illustrations with nothing in the background,” Mr. That style made their books popular as reading primers, by helping toddlers see connections between stories and words on a page. Seuss,” with helping them achieve their trademark simplicity in language and illustrations. The Berenstains credited their first editor at Random House, Theodor Geisel, who wrote books himself under the name “Dr. “They brush them and floss them, and visit the dentist, too.” “Taking care of teeth is what bears want to do,” says Sister Bear in a typical Berenstain book finale. But by most accounts the books owed their popularity to their light humor and rock-solid simplicity. One day, the cubs are raiding the pantry, and Mama Bear notices something: the cubs are getting a little chubby. In a 1994 book, “New Neighbors,” the Berenstain Bears confronted racism in their very midst: Papa Bear, acting standoffishly toward the new neighbors, the Asian-looking Panda family, admitted to feelings of prejudice and learned the error of his ways. The Berenstain Bears and Too Much Junk Food. More contemporary and quasi-political issues had arisen in recent years, though, including bullying, the dangers of online dating, and children bringing guns to school. “Family values is what we’re all about,” Jan Berenstain told an interviewer last year. ![]()
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